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Coerver® Coaching History

Coaching is a global football coaching program inspired by the teachings of Wiel Coerver and created in 1984 by Alfred Galustian and Chelsea great, Charlie Cooke.




Coerver® Coaching is:

A football skills teaching method suited for all ages but especially for players aged 5-16 years old of all abilities and their parents, coaches and teachers.

A Method that focuses on Individual skills development and small group play

Endorsed and recommended by the top federations, associations, legends/experts of the game, club teams and corporations including:

  • French Football Federation
  • Football Federation of Australia
  • Chinese Football Association
  • Japanese Football Association
  • Bayern Munich FC
  • Newcastle United FC
  • Arsenal FC
  • Global partner adidas®

Highlights since 1984:

  • 8 TV series in 8 languages
  • Videos, DVD’s and books in 12 languages
  • 1.5 million kids and coaches have attended Coerver® Coaching camps/clinics
  • adidas® partner for 20 years

The ultimate goal of the Coerver® Coaching Method is to:

  • Develop skilled, confident and creative players
  • Make the game fun to practice and play
  • Teach good sportsmanship and respect for all
  • Value winning but not more than character and performance
  • Provide a safe & educational experience that meets best practice criteria